Today, we’re going to go over what makes your content worthy of YouTube content features.
Getting your YouTube content featured on the right sites can jump start your channel’s growth. But what do gaming industry editors, bloggers, and writers look for when they are looking for content to feature? Well, TGN wants to help it’s partners out by letting them know exactly what aspects of your video the industry looks at for YouTube content features.
Getting Down To Basics
You have approximately ten to fifteen seconds to impress an industry professional when they first get to your channel. This is not a joke; there are millions of YouTube channels that will mark themselves with the latest games and we have to scour through them all the find the good stuff.
I know, I know, you may think your channel is full of the good stuff, but I have a few tips and tricks that will keep those eyes from glossing over your channel and moving to the next one. First off, your main channel page needs to look really good. That means featured videos, good graphics, and lots of content on the channel to show that you are active.
You have approximately ten to fifteen seconds
to impress an industry professional
when they first get to your channel.
You get only one chance to make a first impression. If a professional seeking YouTube content features comes to look at your channel, and all you have is a list of recent videos, generic or unrelated graphics, and no social profiles, that professional is going to instantly look and leave. That’s the harsh truth, but it’s one YouTubers need to know.
You absolutely must have your most recent and featured videos at 720p, at the very least. You’ll want to strive for 1080p if you can. No one wants to watch pixellated video, and there’s no way someone’s going to link a shoddy recording. We’ve all seen the comments making fun of quality and vertical recording. Wait until those streams are processed, and then upload them.
Lastly, your audio is going to need to be on point. There is nothing more frustrating than finding an excellent video to feature, and the audio is either super crackly, or way too loud, or any number of other issues that would turn people off to watching it. You also need to make sure you do not use copyrighted music in the video, as this deters people from featuring your channel. Those videos always get taken down, eventually.
Specifics That Make YouTube Content Features
While we have the basics covered, and that’s stuff most YouTubers know already, the fun part is getting into the specifics of what particular videos people scout for when looking for YouTube content features. The first and foremost rule for getting your content on other sites and featured is popularity.
New releases, and gameplay of those new releases,
is highly sought after footage
in those first few weeks of launch.
Most gamers want to see content from the latest and greatest games. This means new releases, and gameplay of those new releases, is highly sought after footage in those first few weeks of launch. Keep your content fresh and your gameplay good, and there’s a high chance someone will be emailing you about showing off your video on their website.
And speaking of your videos, please be sure to have an appropriate thumbnail for your video. More specifically, a high resolution one that is at least 1280 x 720. YouTubers have no idea just how much a high resolution thumbnail means when you try to link, or embed, a video on a website. It means you don’t get that ugly grey default video screen.
Now, I know some of you may disagree with me on this point, but this is actually pretty important and not many YouTubers know about this one, or refuse to adhere to it. DON’T CURSE OR USE SLURS IN YOUR VIDEOS. I have legitimately seen good YouTube content features get thrown out because of this, and using curse words, or racial/sexual slurs is a surefire way to get people to skip over your video. Gotta keep the YouTube content features family friendly, folks.
– – – – – – – -
Now, obviously, following all of these guidelines doesn’t automatically mean that you’ll get YouTube content features, but it does mean that if an industry professional comes across your channel, they have a higher chance of staying and watching your content. And if an industry professional will stick around, you know others will, too.
Thanks for reading, TGN Partners, and I’ll see you next week!