“To meme or not to meme”, that is the question many TGN Partners ask themselves. Should you allow a certain saying or phrase to take over your entire community, just for a cheap thrill and easy recognition?
In our opinion, absolutely. Memes are an essential part of communities, allowing easy connection between fans of the same thing with a sense of exclusivity and belonging. Every community ever created desires to be their own, and memes help them differentiate themselves from the rest of the crowd. There’s a special something in communities that bond over memes, and there are all sorts of memes that can be created.
One example of this was the “ALL DAY” meme that was created during an all-day Squadron stream because people who were just tuning in would always ask how long the stream was running. This prompted an entire chat of about 1000 people to all yell “ALL DAY” in caps at the person asking. By the end of the stream, the Squadron on Teamspeak were screaming “All Day” randomly throughout the stream.
And thus, a meme was born. You’ll now see people in TGN’s Twitch chat that will just randomly yell, “ALL DAY”, and it connects every person who was there for that “all-day stream”, or who watched the video on TGN’s Youtube. A special event with a special meaning to many of the channel viewers. These are viewers who will continue to watch your channel because they feel connected.
And speaking of connecting with your viewers, memes are also a chance to turn a negative attitude into a positive influence on your channel. If you notice your channel viewers are latching onto negative or overtly trolly comments, turn the negativity into a meme. Make it a joke to be upset, or “sarcastically salty” as some would put it. As long as there’s no real negative feelings, the negativity can be turned around. Important Note: If there happens to be real negativity in the comments, we highly suggest deleting/ignoring them and moving on, instead of trying to turn it around. No point in arguing with a sourpuss (see example below).
Now obviously it is easier to talk about dank memes than it is to create them. Our advice is to let them grow organically. Watch your chat and your comments like a hawk and see what people are saying about you or your community. See what sticks and what doesn’t, and then build on the ridiculousness of what they love. You can’t force a meme; doing so kills it immediately (i.e. makes it super lame). Embrace the memes that rise to the top, and you can connect with your viewers and subscribers on a whole new level.