As you may have guessed by now, we love our memes here at TGN – but I’d like to say that it’s not entirely for amusement. There’s something to be said for latching on to trends to spark engagement on your channel. It’s the easy way to be ‘current’ with your content material without spending hours doing research of relevant trending topics.
As YouTubers we’re all entrepreneurs, and when you think about it that way, there are plenty of lessons to learn about running our channels as businesses. One of the biggest ones is staying up to date with current trends and riding the wave of fads and popular culture. Memes are a great example of trending subject material – Reddit isn’t just a form of entertainment between multiplayer queues, it’s useful!
“In other words, you want to capitalize on the ideas and
behaviours of your audience as trends come through.”
What to Draw From
Replicating the memes themselves isn’t the point – you’re drawing from the general mindset of your potential viewers and realizing what they’ve been exposed to as you relate it to your content and schedule. The Merriam Webster defines a meme as “an idea, behavior, or style that spreads from person to person within a culture.” In other words, you want to capitalize on the ideas and behaviours of your audience as trends come through.
The intelligent YouTuber (i.e., YOU) relates to the most popular trends and uses them as an appeal to potential viewers that are looking for things to watch.
Is there a popular video getting massive amounts of views that you can theme your content around? Find it, weave that theme into your video intelligently and try to reap the rewards. No, it won’t work every time, but it will accomplish some pretty awesome stuff. You’ll be more topical and you’ll likely find yourself with more engagement on your channel. Then you can capitalize on that conversation, and push your channel to the next level through viewer engagement.