TGN Focus – Learning From The Best #4 – The Coens


Entertainment. At the end of the day, no matter how you slice it and no matter what kind of content you produce, this one simple concept is your goal. News, sports, gaming, beauty, tech – without entertainment value to your video, it’s going to fall flat on its face. So let’s stray away from the Tech CEOs for a minute, and look at who I consider the two unsung masters of entertainment in hollywood. Let’s talk about the Coen brothers.

Just Who Are They?

“These guys are the directors behind some of the

biggest movies in the past twenty years.”

They would maybe never call themselves entertainers, because it’s more accurate to call them storytellers. These guys are the directors behind some of the biggest movies in the past twenty years: Fargo, No Country For Old Men, Burn After Reading, O Brother Where Art Thou? and a ton more.

What Are They Known For?

They are the masters of turning brilliant yet often complicated and subtle stories into something with entertainment value for everyone. People who ‘just don’t get’ the more complicated story are satisfied with solid film execution and bits of comedy throughout all of their movies, while those who get the deeper story walk away with something deep and meaningful. Whatever you see, you’re entertained.

“The best entertainers try to reach

people on multiple levels…”

What Can We Learn From Them?

No one’s audience is so narrow that one level of entertainment will always work. The best entertainers try to reach people on multiple levels, and it’s an important practice to recognize as you look to expand your audience for your gaming channel.

When you’re creating your content, always think about who’s watching and how you might reach them more effectively. Better yet, think about who you want to appeal to as new subscribers, and cater your content to them specifically. If you can, work on a few levels to see what draws the most engagement. This kind of thought behind your content can deepen your entertainment value, and expand your growth potential to a wider audience. If nothing seems to work, remember that basic humour appeals to everyone. We all like a laugh or two as we watch our favourite content.

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