Imagine for a moment that you are at a rock concert at the largest venue in the world. As a fan, you came to the concert to get an autograph from your favorite band, but you weren’t able to get backstage passes to make this happen. Now you are lost among a sea of similar-minded individuals and the music is too loud for anyone to hear you.
I use this analogy to represent the current environment for gaming YouTubers. The market for this type of content is so oversaturated, that it becomes almost impossible to get noticed and grow a gaming Channel, especially if you are a newcomer. In this article, I’m going to attempt to change the way you think about YouTube, and help you gain some well-deserved recognition.
“If you want to stand out, you’re going to
have to do something unique….”
Step 1: Step Outside of the Box
First, you have to stop thinking like everybody else. Forget doing Minecraft Let’s Plays and Call of Duty montages. These types of content are a dime a dozen. If you want to stand out, you’re going to have to do something unique, creative, original, and inspiring. This isn’t easy to do either, as YouTube is filled with millions of ideas every day. Find a niche, train yourself to think differently, and don’t forget to write your ideas down–even if it may seem silly or stupid.
Step 2: Know Thyself
The only way to truly separate yourself from the crowd is to utilize your personality. Every person is different, so use this to your advantage. This means you’re going to have to convey your persona through your content in some way, whether it’s through great voice-over, a web-cam, or a combination of both. Be honest with yourself; understand areas where you are weak and play to your strengths. If you don’t have a very entertaining personality, then be informative instead.
Step 3: Acceptance
Understand and accept that you aren’t going to be successful by yourself. Most successful YouTubers get some kind of help along the way. Then accept that, even with help, it’s not going to be a cakewalk. Nothing is ever easy, and being successful on YouTube is no exception. This “hobby” or “career” is going to require most of your time, so make sure that it’s something that you love to do. Lastly, the final (and by far the harshest) acceptance you’ll need to undertake is simply: what you are doing now is probably not good enough. Up your game and find a way to take it to the next level.
“You need to get the word out about your Channel in some way,
and that method is paved on the merits of social media.”
Step 4: Promotion
If you’ve made it through the first three steps and you still want to be a gaming YouTuber, then you are now ready for recognition. However, nobody can recognize you if they’ve never heard of you. So how does this work? In reality, making content and posting to YouTube is only half of the battle. You need to get the word out about your Channel in some way, and that method is paved on the merits of social media.
Advertising is the name of the game, but most of us don’t have the extra money laying around to buy it. Thus, despite your philosophies on how Twitter is the devil, it’s a necessary evil and you’re going to need to spend a lot of time being “social” on it. Connect and interact with your fans on a human level. Let them know about what you’re working on, the hardships, the pitfalls, and the victories. Network with other YouTubers on projects that you both share an interest in, and form relationships outside of just the solo YouTuber. These relationships will build and mold your future success in a far greater way than you might expect.
In conclusion, I might say good luck, but luck won’t have much to do with it in the end. Instead, I’ll say “bon voyage,” as the journey of a gaming YouTuber can be a long and arduous one, but one of the most rewarding and fulfilling experiences you may ever undertake.